{"title":"Demen","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eDemen was founded in Hanoi in May 2024 by Jang and Kei Vu, who met while working together at Subtle Le Nguyen. The brand takes an elevated approach to everyday dressing- soft draping and considered construction shape each piece to move naturally, carrying a quiet, effortless sensuality. At its heart is a study of the relationship between clothing and the body: garments the founders describe as \"nature-breathed,\" echoing organic movement and the subtle irregularities found in nature.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThat sensibility runs through the collection, billowing, gauzy shirts tucked into roomy trousers, and delicate jewelry designed to be worn multiple ways. Rendered entirely in black and white, letting fluid form take precedence over colour. The brand favors breathable materials and natural drape, grounding its designs in Vietnam's heat and humidity while maintaining a sense of refinement.\u003c\/p\u003e","products":[{"product_id":"demen-draped-jersey-top","title":"[Demen] Draped Jersey Top","description":"\u003cp\u003eStretch jersey wrap camisole designed with an open cowl back and asymmetrical silhouette. Featuring a deep wrap neckline and versatile construction, allowing for multiple styling options while maintaining an effortless drape.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eStretch jersey fabrication\u003c\/li\u003e\n  \u003cli\u003eDeep wrap neckline\u003c\/li\u003e\n  \u003cli\u003eOpen cowl back\u003c\/li\u003e\n  \u003cli\u003eAsymmetrical design\u003c\/li\u003e\n  \u003cli\u003eRaw hem detailing\u003c\/li\u003e\n  \u003cli\u003eMultiple styling options\u003c\/li\u003e\n  \u003cli\u003eCold hand wash with gentle soap recommended\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eStretch jersey blend\u003c\/p\u003e\n\n\u003cp\u003eModel is 165cm (5ft 5'') tall and wears size Small.\u003c\/p\u003e","brand":"Demen","offers":[{"title":"O\/S","offer_id":51543130865981,"sku":"612-O\/S-BLACK","price":260.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/0739\/8205\/files\/DSCF4329.jpg?v=1780576795"},{"product_id":"demen-layered-a-line-skirt","title":"[Demen] Layered A-line Skirt","description":"\u003cp\u003eA-line midi skirt designed with a detachable overlay for versatile styling. Crafted with a lightweight lining and clean silhouette, offering multiple ways to wear while maintaining an effortless drape.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA-line silhouette\u003c\/li\u003e\n\u003cli\u003eDetachable and fully adjustable overlay for multiple styling options\u003c\/li\u003e\n\u003cli\u003eLightweight lining\u003c\/li\u003e\n\u003cli\u003eMidi length\u003c\/li\u003e\n\u003cli\u003eHidden side zipper closure\u003c\/li\u003e\n\u003cli\u003eCold hand wash with gentle soap recommended\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMain fabric and lining composition vary by style\u003c\/p\u003e\n\u003cp\u003eModel is 165cm (5ft 5'') tall and wears size Small.\u003c\/p\u003e","brand":"Demen","offers":[{"title":"S","offer_id":51543130898749,"sku":"611-S-BLACK","price":240.0,"currency_code":"AUD","in_stock":false},{"title":"M","offer_id":51543130931517,"sku":"611-M-BLACK","price":240.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/0739\/8205\/files\/DSCF4305.jpg?v=1780724213"},{"product_id":"demen-draped-halter-top","title":"[Demen] Draped Halter Top_Black","description":"\u003cp\u003eLightweight jersey halter top designed with a fluid drape and an open cowl back. Finished with a knotted neckline and adjustable ties for an effortless, relaxed silhouette.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLightweight jersey fabrication\u003c\/li\u003e\n  \u003cli\u003eHalter neckline\u003c\/li\u003e\n  \u003cli\u003eKnotted detail at neck\u003c\/li\u003e\n  \u003cli\u003eOpen cowl back with string detail\u003c\/li\u003e\n  \u003cli\u003eAdjustable tie fastening at nape\u003c\/li\u003e\n  \u003cli\u003eRelaxed fit\u003c\/li\u003e\n  \u003cli\u003eCold hand wash with gentle soap recommended\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eLightweight jersey blend\u003c\/p\u003e\n\n\u003cp\u003eModel is 165cm (5ft 5'') tall and wears size Small.\u003c\/p\u003e","brand":"Demen","offers":[{"title":"S","offer_id":51543130964285,"sku":"610-S-BLACK","price":190.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":51543130997053,"sku":"610-M-BLACK","price":190.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/0739\/8205\/files\/DSCF4944.jpg?v=1780724025"},{"product_id":"demen-wrapped-shirt-black","title":"[Demen] Wrapped Shirt_ Black","description":"\u003cp\u003eOversized wrap shirt crafted from a lightweight linen blend. Designed with a relaxed silhouette, natural seashell buttons, and raw-edge detailing, balancing effortless drape with subtle artisanal character.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLinen blend fabrication\u003c\/li\u003e\n  \u003cli\u003eOversized wrap silhouette\u003c\/li\u003e\n  \u003cli\u003eNatural seashell button closure\u003c\/li\u003e\n  \u003cli\u003eLightly sheer finish\u003c\/li\u003e\n  \u003cli\u003eOversized cowl-style patch pockets\u003c\/li\u003e\n  \u003cli\u003eButtoned cuffs\u003c\/li\u003e\n  \u003cli\u003eRaw hem detailing\u003c\/li\u003e\n  \u003cli\u003eRelaxed fit\u003c\/li\u003e\n  \u003cli\u003eCold hand wash with gentle soap recommended\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eLinen blend\u003c\/p\u003e\n\n\u003cp\u003eModel is 165cm (5ft 5'') tall and wears size Small.\u003c\/p\u003e","brand":"Demen","offers":[{"title":"S","offer_id":51543131095357,"sku":"609-S-BLACK","price":240.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":51858280317245,"sku":"609-M-BLACK","price":240.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":51858280972605,"sku":"609-M-BLACK","price":240.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/0739\/8205\/files\/DSCF4318.jpg?v=1780723313"},{"product_id":"demen-wrapped-shirt-white","title":"[Demen] Wrapped Shirt_ White","description":"\u003cp\u003eOversized wrap shirt crafted from a lightweight linen blend. Designed with a relaxed silhouette, natural seashell buttons, and raw-edge detailing, balancing effortless drape with subtle artisanal character.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLinen blend fabrication\u003c\/li\u003e\n  \u003cli\u003eOversized wrap silhouette\u003c\/li\u003e\n  \u003cli\u003eNatural seashell button closure\u003c\/li\u003e\n  \u003cli\u003eLightly sheer finish\u003c\/li\u003e\n  \u003cli\u003eOversized cowl-style patch pockets\u003c\/li\u003e\n  \u003cli\u003eButtoned cuffs\u003c\/li\u003e\n  \u003cli\u003eRaw hem detailing\u003c\/li\u003e\n  \u003cli\u003eRelaxed fit\u003c\/li\u003e\n  \u003cli\u003eCold hand wash with gentle soap recommended\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eLinen blend\u003c\/p\u003e\n\n\u003cp\u003eModel is 165cm (5ft 5'') tall and wears size Small.\u003c\/p\u003e","brand":"Demen","offers":[{"title":"S","offer_id":51543131226429,"sku":"608-S-WHITE","price":240.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":51543131259197,"sku":"608-M-WHITE","price":240.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/0739\/8205\/files\/DSCF4974.jpg?v=1780724131"},{"product_id":"demen-gradient-stone-necklace","title":"[Demen] Gradient Stone Necklace","description":"\u003cp\u003eNecklace crafted from natural stone beads. Designed to showcase the unique texture and variation of each stone, creating an understated piece suited for everyday wear.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNatural stone bead construction\u003c\/li\u003e\n  \u003cli\u003eUnique variations in colour and texture\u003c\/li\u003e\n  \u003cli\u003eLightweight feel\u003c\/li\u003e\n  \u003cli\u003eSuitable for everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eNatural stone bead composition\u003c\/p\u003e","brand":"Demen","offers":[{"title":"O\/S","offer_id":51543131390269,"sku":"607-O\/S-BLACK","price":160.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/0739\/8205\/files\/DSCF5009_ef7bb429-ae49-4bfe-a433-e642282752be.jpg?v=1780647764"},{"product_id":"demen-beaded-and-stone-necklace","title":"[Demen] Beaded and Stone Necklace","description":"\u003cp\u003eVersatile necklace crafted from natural stone and bead detailing. Designed without a closure, allowing it to be wrapped, layered, and styled in multiple ways.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNatural stone and bead construction\u003c\/li\u003e\n  \u003cli\u003eClosure-free design\u003c\/li\u003e\n  \u003cli\u003eMultiple styling options\u003c\/li\u003e\n  \u003cli\u003eCan be wrapped or layered\u003c\/li\u003e\n  \u003cli\u003eLightweight feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eNatural stone and bead composition\u003c\/p\u003e","brand":"Demen","offers":[{"title":"O\/S","offer_id":51543131423037,"sku":"606-O\/S-BLACK","price":160.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/0739\/8205\/files\/DSCF5015_9ef786c0-f22b-4815-992e-6afcc096db4b.jpg?v=1780647666"},{"product_id":"demen-knit-cowl-neck-top","title":"[Demen] Knit Cowl-neck Top","description":"\u003cp\u003eStretchy sleeveless top hand-knitted in a fine yarn. Designed with a fluid silhouette and broad neckline, allowing for multiple styling options while maintaining an effortless drape.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHand-knitted fine yarn construction\u003c\/li\u003e\n  \u003cli\u003eStretch fabrication\u003c\/li\u003e\n  \u003cli\u003eBroad neckline\u003c\/li\u003e\n  \u003cli\u003eCowl-neck detail\u003c\/li\u003e\n  \u003cli\u003eMultiple styling options\u003c\/li\u003e\n  \u003cli\u003eRelaxed fit\u003c\/li\u003e\n  \u003cli\u003eCold hand wash with gentle soap recommended\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFine yarn knit blend\u003c\/p\u003e\n\n\u003cp\u003eModel is 165cm (5ft 5'') tall and wears size Small.\u003c\/p\u003e","brand":"Demen","offers":[{"title":"S","offer_id":51543131652413,"sku":"603-S-BLACK","price":240.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":51858277400893,"sku":"603-M-BLACK","price":240.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/0739\/8205\/files\/DSCF4339.jpg?v=1780723436"},{"product_id":"demen-knit-triangle-bra","title":"[Demen] Knit Triangle Bra","description":"\u003cp\u003eHand-knitted triangle bra crafted from a soft cotton blend knit. Designed with a minimal silhouette and adjustable ties for a customizable fit, balancing comfort with effortless versatility.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHand-knitted cotton blend knit\u003c\/li\u003e\n\u003cli\u003eTriangle cup construction\u003c\/li\u003e\n\u003cli\u003eHalter neck\u003c\/li\u003e\n\u003cli\u003eAdjustable tie fastening at back\u003c\/li\u003e\n\u003cli\u003eAdjustable neck and underbust strings\u003c\/li\u003e\n\u003cli\u003eThe perfect layering piece with Demen Cowl Knit Top or Demen Wrapped Shirt.\u003c\/li\u003e\n\u003cli\u003eLightweight feel\u003c\/li\u003e\n\u003cli\u003eCold hand wash with gentle soap recommended\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e100% Cotton Knit Blend\u003c\/p\u003e\n\u003cp\u003eModel is 165cm (5ft 5'') tall and wears size Small. \u003c\/p\u003e","brand":"Demen","offers":[{"title":"S","offer_id":51543131717949,"sku":"602-S-BLACK","price":120.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":51801379897661,"sku":null,"price":120.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/0739\/8205\/files\/DSCF5015_78187956-5a0b-43a9-aa05-bc17a905050f.jpg?v=1780573622"},{"product_id":"demen-brocade-lounge-pants","title":"[Demen] Brocade Lounge Pants","description":"\u003cp\u003eRelaxed trousers crafted from a Vietnamese silk-blend traditional brocade. Designed with an easy silhouette, adjustable waist, and subtle texture that highlights the character of the woven fabrication.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eVietnamese silk-blend traditional brocade\u003c\/li\u003e\n  \u003cli\u003eStretch waistband\u003c\/li\u003e\n  \u003cli\u003eAdjustable spaghetti string at waist\u003c\/li\u003e\n  \u003cli\u003eSide pockets\u003c\/li\u003e\n  \u003cli\u003eRelaxed fit\u003c\/li\u003e\n  \u003cli\u003eCold hand wash with gentle soap recommended\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eVietnamese silk-blend brocade\u003c\/p\u003e\n\n\u003cp\u003eModel is 165cm (5ft 5'') tall and wears size Small.\u003c\/p\u003e","brand":"Demen","offers":[{"title":"S","offer_id":51543131914557,"sku":"600-S-BLACK","price":280.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":51554208448829,"sku":"600-M-BLACK","price":280.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":51858230509885,"sku":"600-L-BLACK","price":280.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/0739\/8205\/files\/DSCF4315.jpg?v=1780724282"},{"product_id":"demen-draped-halter-top_white","title":"[Demen] Draped Halter Top_White","description":"\u003cp\u003eLightweight jersey halter top designed with a fluid drape and an open cowl back. Finished with a knotted neckline and adjustable ties for an effortless, relaxed silhouette.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLightweight jersey fabrication\u003c\/li\u003e\n  \u003cli\u003eHalter neckline\u003c\/li\u003e\n  \u003cli\u003eKnotted detail at neck\u003c\/li\u003e\n  \u003cli\u003eOpen cowl back with string detail\u003c\/li\u003e\n  \u003cli\u003eAdjustable tie fastening at nape\u003c\/li\u003e\n  \u003cli\u003eRelaxed fit\u003c\/li\u003e\n  \u003cli\u003eCold hand wash with gentle soap recommended\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eLightweight jersey blend\u003c\/p\u003e\n\n\u003cp\u003eModel is 165cm (5ft 5'') tall and wears size Small.\u003c\/p\u003e","brand":"Demen","offers":[{"title":"S","offer_id":51716774953277,"sku":"610-S-WHITE","price":190.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":51716774986045,"sku":"610-M-WHITE","price":190.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/0739\/8205\/files\/DSCF4782.jpg?v=1780724084"}],"url":"https:\/\/som-space.com\/collections\/demen.oembed","provider":"Som Space","version":"1.0","type":"link"}